With the NRL Telstra Finals Series kicking into gear, Foxtel Group has announced that the 2024 NRL Telstra Premiership Season has broken records as the most watched of all time across its platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports. It is the seventh consecutive year of viewership growth.
With exclusive games in 4K, Kayo Sports viewership surged 30% year on year as more audiences discovered the unrivalled NRL viewing experience on the platform. There were five billion minutes streamed across all Foxtel Group streaming platforms which was up 30% compared to 2023. A huge 59% of the total Foxtel Group audience streamed the coverage.
Kayo Sports Chief Executive Officer Julian Ogrin said: “This season, we supercharged the Kayo Sports experience with the introduction of 4K for our exclusive NRL games. Combined with our ad-free during live play proposition, expert analysis and commentary and world-class Fox League coverage, this brought more fans than ever to our platforms as they discovered the incredible value we offer.”
In 2024, NRL kicked off its season in Las Vegas with the Sea Eagles v Rabbitohs game, exclusive on Fox League, followed by the Roosters v Broncos game. Both games smashed viewership records and are the two most watched games of all time across Foxtel Group platforms. The coverage, which was Logie-nominated, also drove the biggest single day of sign-ups on Kayo Sports.
The momentum continued throughout the season with Magic Round delivering the highest ever audience for a regular season round across the Foxtel Group. The nail-biting Sharks v Roosters game during the round was the third most watched game of the season.
The Broncos, Storm and Roosters were the most watched teams.
Fox Sports Managing Director Steve Crawley said: “2024 was record breaking season in many ways. From Las Vegas to Magic Round right to the final whistle of the regular season with the Knights v Dolphins game determining the last spot in the top 8, we have enjoyed bringing the very best of the sport to audiences nationwide. Congratulations to the NRL and teams on a successful year.”
Every game of the NRL Telstra Premiership Finals Series (excluding the Grand Final) will be broadcast live with no ads during live play on Kayo Sports and Foxtel.
The NRL action on Foxtel and Kayo Sports continues through October and November with the NRLW and Pacific Championships.