Sydney – XX January 2022: Foxtel Media today revealed that the 2021/22 Ashes Series was the most-watched Test Series ever on subscription television, with an average audience of 438,000 viewers tuning in on Foxtel and Kayo.
Viewership increased by 17 per cent compared with the previous series against India last summer which saw an average audience of 373,000.
Session three of the Boxing Day Test played in Melbourne made history as the top test session across Foxtel and Kayo, with an average audience of 580,000 tuning in to watch Australia secure the Ashes with an emphatic victory, bookended by Scott Boland’s incredible bowling performance on debut.
Despite The Ashes already decided, there was still strong viewership for the final test in Hobart with an average audience of 490,000 tuning in on Foxtel and streaming on Kayo to watch Australia claim a 4-0 series win.
Martin Medcraf, Foxtel Media Sport Sales and Partnerships Director said, “From the very first ball at The Gabba, we knew that this would be a skilful and entertaining Series. This strong start undoubtedly contributed to the outstanding viewing numbers we have seen across Foxtel and Kayo. It really drives home the point that our premium content and lower ad loads are what Australian viewers really want, especially when it comes to watching hallmark sporting events such as The Ashes.
“This is has been an amazing start for cricket in 2022 and we can’t wait to see the finals of the Big Bash League and what Australia will do during the upcoming international tour of Sri Lanka.”
The Ashes 2021/22 Test Series