The Foxtel Group today announced bumper ratings throughout the 2022/23 KFC Big Bash League with a spike in streaming driving record viewership over the summer.
With two matches remaining, BBL 12 already has an average audience of 248,000per game tuning in across Foxtel, Foxtel Now, Foxtel Go and Kayo Sports – up 33% YoY.
Streaming soared across Foxtel Group platforms, clocking a 52% viewership increase YoY with more than 235 hours of live coverage made available to subscribers.
Top 3 BBL Games of the 2022/23 tournament:
Total (Average Audience)
Sixers v Thunder
Renegades v Stars
Sixers v Scorchers
Leading experts – including Adam Gilchrist, Isa Guha, Mark Waugh, Brett Lee and Brad Haddin – fronted Fox Cricket’s coverage while current players David Warner, Aaron Finch, Mitch Marsh, Glenn Maxwell, Dan Christian, Adam Zampa and Alyssa Healy also provided unique insights behind the mic throughout the tournament.
With no ad-breaks at the completion of overs, Fox Cricket was able to innovate and push boundaries with unique player access and interviews on-field.
Fox Cricket General Manager Matt Weiss said: “This has been the best BBL season to date and a lot of credit goes to our hard-working commentators and Fox Cricket production team who continue to innovate and lead the way in sports broadcasting.
“It’s been a huge summer of cricket and we’re not done yet. The remaining two BBL finals are going to be absolute blockbusters and then we have every ball live of the Australian Men’s tour of India plus a Women’s T20 World Cup to defend in South Africa.”
More than 950,000 fans have flocked to BBL matches this season with a further 50,000 expected at Optus Stadium on Saturday to see the Scorchers take on the winner of Sydney Sixers v Brisbane Heat which will be decided tonight at the SCG.
Watch every ball of the BBL finals live and ad-break free during play on Fox Cricket, available on Foxtel and Kayo Sports.