New partnership returns LALIGA, Serie A, Bundesliga, EFL, Carabao Cup, ATP, WTA, and more to pubs and clubs nationwide after six-month hiatus
FOXTEL Business and beIN SPORTS have announced a new exclusive partnership that brings some of the world’s most in-demand football and tennis competitions back to licensed venues across Australia, further bolstering FOXTEL Business’ position as Australia’s leading sport and entertainment platform for commercial premises with an unrivalled lineup of 50+ live sports.
Under the agreement, FOXTEL Business becomes the exclusive distributor of beIN SPORTS’ three linear channels in licensed venues, returning LALIGA, Serie A, Bundesliga, EFL and the Carabao Cup, alongside ATP and WTA tennis, Davis Cup, Billie Jean Cup and more to pubs and clubs for the first time in six-months.
Steve O’Connor, Managing Director of FOXTEL Retail, Wholesale, and Commercial said:
“This partnership is a major win for licensed venues. FOXTEL Business customers can now choose to add beIN SPORTS to their account without the need for any costly additional equipment or disruptive set up. Simply contact our service team to add the subscription to your FOXTEL Business account, and it’ll be on your screens in seconds.
“beIN SPORTS brings some of the most in-demand European football and tennis competitions to pubs and clubs, adding more crowd-drawing sport alongside our offering that includes Fox Sports and ESPN – AFL, NRL, Formula 1™, Supercars, cricket, golf, Netball, NBL, NBA, MLB, NFL, plus access to Australia’s most regular and the world’s best PPV events. Nothing draws crowds to venues like live sport, and nothing could be easier than bringing in even more patrons by adding beIN SPORTS through ready-installed FOXTEL Business equipment.”
John Armitage, Country Manager at beIN SPORTS, said:
“We are delighted to bring beIN SPORTS back into Australia’s pubs and clubs through FOXTEL Business, whose extensive national reach and deep experience across licensed venues make them the ideal partner to deliver our lineup of premium European Football and tennis at scale. Together, we are reconnecting fans with all the intensity of Europe’s top leagues and the drama of the global tennis calendar in the shared environment of their local pub or club.”
This partnership reflects FOXTEL Group’s continued investment in strengthening FOXTEL Business as a comprehensive, year-round commercial sport and entertainment solution. Today, FOXTEL Business is available in more than 4,000 pubs and clubs nationwide.