Kayo Sports boasts record live viewership as sport fandom soars
As winter temperatures plummet, sport fans are red hot with the Australian Football League (AFL), National Rugby League (NRL), Super Netball and Formula 1™ achieving record live viewing* at the mid-way point of their respective seasons. And with attendance at the highest levels in years, and Kayo growth in full stride, it is safe to say that Australian fans are loving live tier 1 sports.
Kayo Sports is also having a bumper winter codes season with nearly half a million people* on average tuning in for regular season rounds and the sports streamer reaching its highest number of paying subscribers – 1.5 million and growing.
Julian Ogrin, Managing Director, Kayo Sports – “We wrote the rule book on sports streaming, and five years on from launch, Kayo Sports continues to fuel fandom, reshaping how fans access their favourite sports. We’re committed to providing fans with unrivalled access to the best of sport delivered via a 4K streaming experience.
“More Australian families are embracing their love for sport as a younger demographic flocks to the streaming field. Kayo Sports makes it easy to unlock your inner fandom from live matches and expert commentary and analysis to Minis and replays.”
The winter season on Kayo Sports has no signs of cooling off with an exciting line-up ahead, including:
- Regular season rounds in the run up to finals for AFL, NRL, Netball
- F1 races including Singapore, Monaco and the British Grand Prix
- UFC 303, 304, 305
- NRLW Finals
- Golf Majors: The Open Championship and PGA Championship
- Suncorp Super Netball Finals
- Supercars: Bathurst 1000
“There are many ways to watch sport and our data shows that even when there’s the option to watch via an aerial connection, customers prefer to watch live with the flexibility and ad-free experience we offer on Kayo Sports.”
“As Australian family preferences shift towards streaming, Kayo Sports will provide the best viewing experience possible for both paid and free sport that fits how sports fans want to watch, including on multiple screens, mobile, tablets as well as in the loungeroom,” said Julian.
Earlier this year, Kayo Sports upgraded its broadcast to 4K resolution, a feature delighting customers, particularly those enjoying AFL, with the ability to watch their favourite sports in the highest quality.
Kayo Sports Subscription packages:
Kayo One: Access to 50-plus sports for $25 per month for 1 stream with High Definition.
Kayo Basic: Access to 50-plus sports for $35 per month for 2 streams with High Definition and 4K* available for AFL, NRL, Cricket, Formula 1 and Netball.