India's Tour of Australia smashes audience records for Fox Cricket

Cricket Australia India Tour 800x450

The Foxtel Group today confirmed India's Tour of Australia has continued to break records with the Fourth Test average audience for Fox Cricket of 341,000, up 54% on the 2018/19 Fourth Test v India and the number one Brisbane Test ever on subscription television.

The massive audience averaged 407,000 for the gripping final session yesterday which saw India pull off a magnificent victory to win the Series and retain the Border-Gavaskar Trophy.

Fourth Test Summary

DayTotal (‘000)Foxtel (‘000)Foxtel Now, Foxtel GO and Kayo (‘000)
1
324
233
91
2
369
261
108
3
374
299
75
4
317
219
98
5
326
225
101
Fourth Test Ave
341
248
93
vs 2018/19 India Tour
+54%
+19%
+685%


The India Test Series now ranks the most-watched Test Series ever on subscription television with an average audience of 371,000 over 100 hours of live play, up 43% vs the 2018/19 Test Series v India and up 33% vs 2019/20 Test Series v New Zealand

India Tour Test Match Summary

Test
2020 Total (‘000)
Vs 2018/19 India Tour
Vs 2019/20 New Zealand Tour
1
375
+73%
+43%
2
396
+25%
+27%
3
380
+36%
+45%
4
341
+54%
--
Series Average
371
+43%
+33%

Steve Crawley, Executive Director Fox Sports, said: "India's tour has been one for the ages. The quality of cricket has been outstanding, we have seen established stars at the top of their game, new heroes emerge and our multi-cultural nation has loved it. We saw the ODI and T20 series break records, and after two months of cricket, it's clear the nation could not get enough with new subscription television records set throughout the Test Series.

"At Fox Sports, we want to bring the best sports alive for fans with the best commentary and production. We have been blessed with a great summer of cricket, including the BBL, and these outstanding audience figures reflect record numbers of sports fans love what our team do and are choosing to watch on Foxtel and stream on Kayo."