The Foxtel Group today announced the appointment of international television and entertainment industry executive, Hilary Perchard, as Chief Customer, Marketing and Revenue Officer, Foxtel reporting to Group Chief Executive Officer, Patrick Delany.
Mr Perchard’s appointment follows the decision of current Chief Customer, Marketing and Revenue Officer, Kieren Cooney, to leave Foxtel to join TPG Telecom as Group Executive Consumer
Mr Delany said: “We are pleased to have an executive with Hilary’s experience and trackrecord join us to build on the progress we’ve made in maintaining Foxtel as Australia’s premium subscription television service.
“Since joining us two and a half years ago, Kieren has played a key leadership role in resetting the strategy for our premium Foxtel business, transforming the operating model for sales, service and marketing and putting in place an outstanding team. Foxtel is stronger today, delivering a better proposition to our customers, because of Kieren’s contribution and I thank him for his support.
“Hilary’s appointment provides an opportunity to build on the momentum we have created with a fresh, international perspective that continues to deliver our loyal, premium customers the best of TV and on-demand, all in one place.
“Foxtel remains our core business within what is now a much larger, more diversified media company. This includes our rapidly growing Kayo and Binge streaming services and our successful advertising business, Foxtel Media. Hilary will have end-to-end responsibility for all customer interactions, including Foxtel residential and commercial sales, customer service, loyalty, creative services, marketing and publicity.”
Mr Perchard joins Foxtel from Activision Blizzard, a leading global interactive entertainment company, where he was Chief Revenue Officer. Previously, Mr Perchard was at Fox Networks Group in the United States where he was President, Strategy, Revenue and Marketing, Digital and Direct-to-Consumer. Mr Perchard was formerly a long-standing executive at Sky UK where he variously led the customer marketing, customer retention, loyalty, product management, and product marketing team and most recently led the establishment of Sky’s US Start-Up Investment Office investing in companies such as Pluto.tv and Roku.
Mr Perchard is expected to join Foxtel in March after completing travel and other arrangements.