In an Australian first, McDonald’s and BINGE have launched a historic partnership giving MyMacca's Rewards members the ability to use their points to redeem a BINGE subscription.
This is Macca’s first long term Australian loyalty partnership and supported by a digitally led marketing campaign, which will bring a smorgasbord of premium entertainment, news and sports to over five million MyMacca’s Rewards members.
The campaign invites MyMacca’s members to ‘press play’ on BINGE and get more from every order. To activate the six month BINGE Basic offer, MyMacca’s members who are new or returning to BINGE simply need to redeem the Reward using 10,000 MyMacca’s points.
Cate Hefele, Managing Director, BINGE said: “MyMacca’s members will now have our range of premium, world-class entertainment at their fingertips. There’s no better pairing than great entertainment and your favourite meal, and this partnership with McDonald’s brings together two locally iconic brands to elevate your everyday experience.
“The age-old question of what to watch tonight has now become as easy as ordering your favourite McDonald’s items – streaming, sorted.”
From buzzworthy BINGE Originals to global hits, MyMacca’s members can enjoy a huge range of new content arriving on BINGE in July. Winter highlights include The Five Star Weekend starring and executive produced by Jennifer Garner, the highly anticipated return of beloved BINGE Original comedy series Colin From Accounts, compelling drama Two Weeks in August which has been dubbed “The British White Lotus,” New Zealand crime dramedy Ms. X starring Melissa George, and reality favourites The Real Housewives of Orange County season 20 and Below Deck Mediterranean.
Stephanie Quinn, Executive Director – Content & Commercial Partnerships, Foxtel Group said: “Integrating BINGE into an existing loyalty program like MyMacca’s Rewards is a win-win for both brands and customers. When two brands Australians know and love come together, it creates a powerful opportunity to drive brand engagement while delivering genuine value for customers. This partnership is a great example of that."
Elly Griffiths, Director of Marketing, McDonald’s Australia said: “At Macca’s, we’re always looking for new ways to reward our loyal customers through the MyMacca’s app, and this partnership is just another way we’re bringing more value, perks and great experiences to them.
“With McDelivery now fully integrated within the MyMacca’s app, the connection between enjoying your Macca’s favourites and settling in to watch something you love feels more seamless than ever, which is why BINGE is the ideal partner for our first major streaming partnership in the app.”
Download the MyMacca’s app now to start earning points and unlock your 6 month BINGE Basic subscription.
MyMacca's members can find BINGE Partner Rewards in the Rewards & Deals page on the MyMacca's app. Once the required number of points have been accumulated, members can review their eligibility and tap 'Redeem Now' to unlock their access to the BINGE offer.
The partnership also extends to Kayo SPORTS.
For more information visit: https://www.mcdonalds.com/au/en-au/partner-rewards.html.
Offer T&Cs: 6 months of BINGE Basic for 10,000 MyMaccas points. Eligible to new and returning BINGE customers only. Offer available to claim via MyMacca’s until 15 Jan 2027. Must redeem BINGE voucher code supplied by Maccas at binge.com.au by 31 Jan 2027.