Record sport audiences flock to Foxtel Group

Foxtel Group sporting codes

2024 seasons of AFL, NRL, Super Netball and Formula 1™ tracking to be the #1 of all time

Just over midway through their respective seasons, the Australian Football League (AFL), National Rugby League (NRL), Super Netball and Formula 1™ are all achieving record season audiences across the Foxtel Group platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports.

With streaming audiences representing more than half of total audiences, all codes are also on track to record their highest streamed seasons of all time.

Collectively, they have delivered 8.7 billion minutes viewed across their respective 2024 seasons on Foxtel Group streaming platforms.

Kayo Sports, which is driving the streaming growth, provides a viewing experience for paid and free sport that supports how fans want to watch including on multiple screens, mobile, tablets as well as in the lounge room.

Other Foxtel Group audience highlights across specific rounds include:

  • NRL’s Las Vegas opening matches produced the two largest NRL audiences of all-time across the Foxtel Group
  • NRL 2024 Magic Round recorded the highest audience ever for a regular season round across the Foxtel Group
  • AFL 2024 has achieved the five largest regular season round audiences of all-time across the Foxtel Group
  • Super Netball’s opening round achieved the highest opening round of all time
  • Super Netball achieved its biggest audience ever for a game during the Vixens v Fever game in round 7
  • The 2024 Super Netball regular season has produced the top five regular season rounds in the history of Super Netball’s partnership with Foxtel Group
  • The 2024 Super Netball season has produced the top 10 individual regular season match audience since the start of its broadcast partnership with Foxtel Group in 2022
  • The 2024 F1™ season has delivered two of the top 10 race audiences since Foxtel Group started exclusively broadcasting the rights in 2017
  • The highest streamed sporting weekend of the year was the third weekend of May which recorded the most viewing sessions (25 million) and minutes viewed (961 million). This was driven by NRL’s Magic Round, AFL Round 10, Supercars Perth Race, F1 Emilia Romagna and Super Netball Round 6

Fox Sports Australia Managing Director Steve Crawley said: “These achievements are evidence of the strong growth of Kayo Sports since March this year and a testament to the Fox Sports team who give audiences access to world-class sport content that entertains fans and drives conversations.”

Foxtel Group Executive Director – Commercial, Sport Rebecca McCloy said: “We’re thrilled to support our sporting partners to reach and engage new audiences, and this is powered by the continued growth of Kayo Sports. We remain committed to broadcasting exciting sport content that resonates strongly with audiences and, in turn, grows sporting code and live viewers.”

Fox Footy, Fox League on Kayo Sports and Foxtel are the only places to watch every match of every AFL and NRL regular season round.

Fox Netball on Kayo Sports and Foxtel is the only place to watch every game of the Suncorp Super Netball season.

Fox Sports on Kayo Sports and Foxtel is the only place to watch every practice, qualifying session and race from the 2024 FIA Formula One World Championship™.