Foxtel Opens Shop On New Aggregation Campaign

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Foxtel has launched its latest brand campaign reinforcing that Foxtel offers all the entertainment Australians love in one place - allowing subscribers to easily find the best shows from Foxtel, Netflix, Prime Video, Disney+, Fox Sports and more all within one simple user interface.

The campaign is led by a 30-second TVC set in a metaphorical Foxtel department store where each level offers a new entertainment experience - delivered via Foxtel’s suite of apps, bringing the world’s best entertainment all in one place.

Foxtel Executive Director of Marketing, Michael Nearhos, said: “We love this concept of a department store as a metaphor for Foxtel, bringing streaming aggregation to life as a one-stop-shop for all the entertainment you love in one place.”

“Our data shows that aggregation of the streaming apps and our content is key and keeps our customers engaged with the brand so we wanted to focus on that for our next brand campaign.”

“We’re thrilled to work with Andrew Winter on this campaign as he’s synonymous with Foxtel as co-host of our most popular lifestyle series Selling Houses Australia as well as Love It Or List It Australia, set to return this year for its fifth season.”

“His quick wit and dry sense of humour serve the creative perfectly as the host guiding us through the Foxtel department store with each level offering a different entertainment experience.”

“We also had fun with talent cameos including a fleeting moment with Carlton Blues captain and 2022 Brownlow Medal winner, Patrick Cripps (“Crippa”), waving hello before being tackled to the ground.”

The campaign will be delivered via Mindshare (GroupM) and will be in market nationally from Feb 5 – March 31, across various paid media channels including FTA, cinema, OOH, digital, social, press, plus on-platform and owned channels. The campaign will be refreshed in the coming months to hero new app partners as well as sporting code launches.

GroupM has partnered with Good-Loop, a BCorps-certified advertising platform, to measure, offset and reduce the carbon cost of clients’ digital campaigns. The market-first digital sustainability initiative with Foxtel is designed to reduce the environmental impact of clients’ media spend and help make advertising better for the planet.